EXPERIENCE
Plymouth Rock Assurance • Red Bank, NJ
Sr. Graphic Designer January 2017 – Present
Graphic Designer July 2012 – January 2017
• Award-winning Brand Development and Art Direction for a NJ car insurance company
• Creation, implementation and management of the company’s Brand Equity Guide.
• Collaborate with internal teams and lead creative concept/ideation for various programs to enhance business growth.
• Lead a team of designers, across several locations, to produce high-quality work that encourages new business and nurtures current customers while supporting the staff with their corporate needs.
• Develop the advertising and design strategy to deliver the best possible creative solution and execution/implementation with consideration of budget, timing and client expectations.
• Creation and execution of all design work for high-profile branding partnerships with The New York Yankees, The New Jersey Devils/The Prudential Center and Six Flags Great Adventure. This includes marketing strategies, printed collateral, in-stadium/arena signage, customer communications, promotional items and video storyboarding.
• Print Design: signage, brochures, flyers, calendars, logos
• Digital Design: display ads, landing pages, PowerPoint presentations,
• Social Media: create graphics for the company’s blog and social media including posts, engagement ads, like ads,
contests, applications
• Event Design and Coordination: design and production of invitation, travel packages, name badges, programs, presentations
2013 American In-House Graphic Design Award
2013 Marcom Award (2)
2014 Marcom Award
AnaStella Invitations & Stationery • NJ
Owner, Creative Director • January 2009 – Present
• Design & produce custom, luxury invitations and stationery
• Creative direction for the entire product line and services
• Manage multiple projects from concept through completion
• Create all logos, marketing and collateral
• Stay up to date with vendor product lines
• Coordinate shipping of customer orders
The Creative Group • NJ
Freelance Graphic Designer • October 2010 – July 2012
• UL EduNeering (formerly Kaplan EduNeering): Executed a complete rebranding including brochures, case studies, white papers and graphics
• Oticon USA: one-sheets, brochures, advertisements, Power Point presentations, convention signage and collateral
• Supremia International: product design and sourcing, photo editing
• Horizon Group USA: product design, dielines, production and photo editing
• Fallon Medica: medical informational signage and graphics
• Aerosoles: see description below
Aerosoles • Edison, NJ
Marketing Graphic Designer • March 2011 – July 2012
• Design a wide variety of projects for the Marketing Department, including in-store signage, store-front barricades, direct-mail marketing pieces, catalogs, newsletters, products for resale, various posters and billboards for print and LED
• Create front-end designs for email blasts and banner ads
• Format and process photos for company website
Blue Tulip • Westfield, NJ
Community Relations Designer • Mar. 2008 – Dec. 2008
Graphic Designer • Aug. 2006 – Dec. 2008
• Design marketing pieces for the Community Relations Dept.
• Design and produce custom, hand-made invitations for all types of events
• Create proprietary invitation designs
• Sell, place and follow-through on vendor orders and produce personalized stationery
• Manage the Printing Department, including additional designers and oversee workflow
• Attend Bridal and Trade Shows to promote the Brand and the printing business
• Trained designers for northern New Jersey stores to be able to operate and maintain printing departments
New Jersey Jewish News • Whippany, NJ
Graphic Designer • Nov. 2004 – Aug. 2006
• Design of display ads for 5 editions of a newspaper and supplements
• Format copy
• Process of photos, ads and emails to conform to NJJN standards
• Layout and design pages
• Design of classified ads and compilation of classified pages
• Involved of redesign of paper including logo, styles, and formats
SKILLS
Adobe Illustrator CC
Adobe PhotoShop CC
Adobe InDesign CC
Dreamweaver CC
Sketch
ShortStack
QuarkXpress
Microsoft Office – Word, Excel, PowerPoint
Proficient on Macintosh and Windows
EDUCATION
Montclair State University • Upper Montclair, NJ
Bachelor of Arts – Fine Arts
Brookdale Community College • Lincroft, NJ
Associates – Fine Arts
• REFERENCES AVAILABLE UPON REQUEST •